SHAPE YOUR BUSINESS
A font alone can ensure that people recognize your brand. In addition, you have color and shape that together determine how your brand comes across. It’s important that you get a suitable “face”, where your brand has been implemanted right.
Have been working for Praxis for almost a year and a half through Neroc/Het Buro. Setting up weekly brochures, leaflets, POS, in short everything a company like that needs to attract customers.
For over a year I was responsible for all POS communications at Orange telecom, magazines, banners, bus shelter posters, sidewalk signs, packaging, ads…. You name it, I designed it.
Everything that they could ask, was asked , website design, concept, design, moving banners, image editing, anything. In short, no mountain too high.
Have been designing for Magnum ice cream and Robijntje, but above all an entire branding has been set up with all common expressions for AdeZ, one of the first healthy dairy drinks. Unfortunately it was to early to get succesfull.
World Legends Cup asked for a brochure to promote the matches in Tunisia. The logo for this has also been made (see logo page). There are a number of versions.
Plus: design bread offer. Deloitte: Advertisements and design quotations. Avery Dennison: Design transparent labels for Radeberger beer. Rockwool: New branding manual (English).
CONSTRUCTION AND TENDERS
How big construction companies get their assignments? Participate in bids called tenders with bidbooks. It explains in detail what the design, the method of working and the costs are. These books have to meet strict requirements. Designers shape them and prepare the book and the associated technical accessories to look its best. Unfortunately, almost nothing of this work can be shown publicly, except a cover or chapter insert. On the right a winning one for Besix made by Stylus. Another winner for Stylus was a Ballast-Nedam tender with the bidding on the Fietsbrug near Nigtevecht. Stylus also took part in the winning bid for the ICC (International Criminal Court) in The Hague.
Once the flatbuilding or house is built, it must be sold. Sales brochures then apply, with slick pictures of furnished rooms.
Tender cover “reconstruction Speelhuislaan”. Phasing, maps and infographics.
Commissioned by HFM, two brochures for the sale of new construction at IJburg and Müllerpier Rotterdam (both on A3 paper size).
All decorative floor plans shown are completely self-made, from chess board to side table.